The BIOforLIFE project is an awareness-raising campaign in Cyprus for appreciating biodiversity in our life, funded by LIFE+. An Informal and Communication Project that ran from 2012 – 2015
The aim of the project was to make the concept of biodiversity better understood among the public in general and in particular among influential policy-makers or actors whose decisions/actions have an impact on biodiversity protection (e.g. the judiciary/law enforcement, prosecutors, construction industry, politicians, government departments, tourist industry, hunters) while simultaneously addressing the public at large (especially families and urban dwellers). In cooperation with the Sigma Media group, it has promoted TV spots, articles and focused seminars.